A one-stop insurance shop
LIC Ananda is a free business and productivity app developed by Life Insurance Corporation of India, the largest insurance company in India. This app provides a digital platform for agents to onboard new insurance policyholders. It also allows customers to access information about LIC’s insurance products, download brochures, use a premium calculator, and apply for policies directly through the app.
The LIC Ananda app is a central hub for Life Insurance Corporation of India agents and customers. It aims to streamline the insurance process for all users. For agents and customers, the app simplifies interactions with India's largest insurance provider.
Insurance goes digital
The LIC Ananda app is a comprehensive digital solution for LIC agents to handle new business. The app is equipped with features like Aadhar-based eKYC, e-Sign, and online payment options to facilitate a seamless onboarding experience for customers looking to purchase insurance policies. Agents can access details of all available products, download informational brochures, use its calculator and benefit illustration tool, and locate nearby offices using the built-in locator.
For customers, the app grants access to information on LIC's insurance plans and policies, as well as tools to calculate premiums, download documents, and apply for new policies directly through the mobile application. This innovative approach demonstrates LIC's commitment to digitizing its operations and improving customer experience. In turn, this helps agents and customers to harmoniously do business together.
A caveat of the app, however, is that it is difficult to navigate for those unfamiliar with insurance terminology and policies. The app, after all, is especially utilized by LIC agents and thus assumes a level of expertise that average customers may lack. This can be overcome by exploring the various sections of the app. Specifically, the Learn tab contains useful explanations and illustrations of different insurance plans and policies.
Digitally helps agents and customers
The LIC Ananda app provides a comprehensive digital platform for both LIC agents and customers in India. The app streamlines the new business acquisition process for agents allowing them to focus on sales and customer service. For customers, the app grants easy access to information on LIC's products, a convenient application process, as well as tools and brochures. Overall, the app brings India's largest insurance provider into the digital age.
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